Atlantic Dance Retail Show in Los Angeles

Russian Pointe® headed to the sunny West Coast recently to attend the Atlantic Dance Retail Show, which took place at the Sheraton Gateway Hotel in Los Angeles Jan. 12-13.

This was the first time that the show was held in Los Angeles, and it was exciting to be able to get acquainted with many California-area retailers that we'd never met before, as well as meet with retailers from as far away as Colorado, Arizona, New York, Florida, Texas, Mexico, the United Kingdom and Japan.

Many people flocked to the Russian Pointe® booth, eager to see our complete line-up of pointe shoe models, and many retailers who don’t currently carry all of our styles placed orders for additional models after seeing them in person.

Retailers also had a lot of interest in our newest model, the Entrada Pro, which are ideal for dancers with medium-length, slightly tapered toes and a fuller foot.

In addition, we also showcased our new collection of convertible ballet tights, which come in a light pink that matches our pointe shoes and ribbons, giving dancers a smooth, continuous look all the way up the leg. The tights are available in small-medium and medium-large adult sizes.

One of the most popular items we debuted at the trade show were our new Russian Pointe® iPhone covers, which are available for pre-order now with scheduled delivery in March. The covers have three different designs, each with a gorgeous fashion illustration of dancers: one with the Black Swan from Swan Lake, one of Clara from the Nutcracker and one with a Spanish dancer from Don Quixote.

“The iPhone covers received a great response,” said Megan Bentz, business development manager for Russian Pointe. “The retailers all wanted one for themselves.”

One of the highlights of the trade show was also hosting a pointe shoe seminar on Sunday, where Bentz and Sofia Konstance Uralsky, Russian Pointe® sales representative for the eastern region, gave an hour-long talk about how to choose the correct model for each dancer’s foot, prevent injury, deal with pointe shoe problems and the Russian Pointe® brand philosophy.

Attending trade shows is always a wonderful way to get out and have a chance to connect with so many of our dedicated retailers and thank them for their continued support. We’re looking forward to returning to Los Angeles again next year!