European Distribution Center for Russian Pointe

I'm delighted to announce the opening of Russian Pointe's European distribution center, which began shipping in October. Distribution is based in the Netherlands, a central location for serving clientele throughout Europe.

Russian Pointe was warmly welcomed in February and March at European exhibitions in Italy and the UK, heightening demand for our products and opening accounts with retailers. With Europe-based distribution, retailers will enjoy an improved customer experience through local shipping speeds and costs, instead of international importing and shipping.

The result is that European dancers will have much greater accessibility to all the benefits of genuine Russian Pointe products, thanks to increased feasibility for their local retailers. The entire Russian Pointe product line will be more readily available, including our world-renowned pointe shoes as well as our highly popular new jazz shoes, character shoes and stretch-canvas ballet slippers.

Soon, European customers will be able to browse a Russian Pointe website developed specifically for the European market, including the ability to complete transactions in local currency and view the site in a choice of languages.

Russian Pointe is looking forward to meeting with European dancers, teachers and retailers at 2016 exhibitions including Let’s Dance in France (February 13-14), Danza in Fiera (February 25-28) and Move It in the UK (March 18-20).